The APHP is a non-profit group created in 2016 by the UK's leading headshot photographers. Founded on principles of education, expertise and excellence, it aims to benefit actors and agents by establishing and celebrating recognised standards of headshot professionalism, through the 'APHP Approved' quality kitemark.
Wherever you see it, you can be sure of working with an qualified photographer who is fair, reliable and responsible, possessing the experience, skill and knowledge to provide you or your clients with the highest quality headshots.
Why use or recommend an APHP Photographer?
APHP members provide consistently superb casting headshots fit for the contemporary entertainment industry; they are 'APHP Approved'
Only APHP-qualified photographers display the 'Approved' logo, so if you work with, or recommend, one of our members, you can rely on the highest standards of professional skill and expertise:
All APHP members are Qualified and have:
- Experience; a minimum of three years, but often decades, as a professional portraitist, shooting every kind of actor.
- Skill: expert technical skills & superior equipment, plus keen understanding of light, composition and style
- Knowledge: a wealth of up-to-date, industry-specific expertise.
- Protection: up to date public liability insurance.
- A Duty of Care: sophisticated data back up & measures to secure your images, while protecting your personal information.
All APHP members abide by the Code of Conduct and are:
- Fair: abide by fair terms & conditions clearly laid out online.
- Reliable: honour bookings, stick to deadlines re image supply & guarantee prices as booked.
- Responsible: strive to provide a consistently excellent service & find a resolution to any problem.
APHP photographers NEVER:
- Operate cash-back arrangements with agents in exchange for recommendations.
- Work as an Agent or Casting Director.
- Break the conditions of our Code of Conduct
APHP Approved also means that in the rare instance you have a problem you cannot resolve with your photographer, there is a place to go to find help. See our 'What if I have a Complaint?' page