Mission Statement

The Association is a non-profit group created in 2016 by the UK's leading headshot photographers. Founded on principles of education, expertise and excellence, it establishes and celebrates recognised standards of professionalism, offers a path to qualification for photographers, advocates for members within the entertainment industry and promotes the highest standards in casting portraiture, to benefit actors, drama schools, agents & industry bodies. 

Our members include the most experienced photographers in the actors headshot business, expert image makers who possess not just decades of photographic experience, but also un-paralleled insights into how casting photos are used in the industry.

To learn more about what makes an 'APHP Approved' photographer, click here.

The APHP Committee

Michael Wharley - Chairman
Adam Hills - Treasurer
Nicholas Dawkes and Alishia Love - Marketing
John Clark - Workshop Co-Ordinator

Why Did The APHP Start?

For as long as there have been headshots, there have been headshot photographers. Usually working alone, acquiring expertise and knowledge slowly, keeping it to themselves. But a few years ago a group of us began to share our experiences, good and bad. We made a community where there had only been sole-practitioners, and found that we had similar ideas about what could improve the industry for photographers, actors, agents and drama schools. Over time these ideas coalesced via conversations, meetings and plans, as 14 founding professionals, joined by many more established photographers, built a new association, geared towards improving everything about headshots in the industry. Just as the Casting Directors Guild or the PMA have brought standardisation, ethical norms, good practice and better communication to their fields of expertise, so will the APHP.

What is APHP approved?

APHP-Approved is a neutral hallmark of quality and expertise in a crowded marketplace. Wherever you see it, you can be sure of working with an APHP-qualified photographer who is fair, reliable and responsible, possessing the experience, skill and knowledge to provide you with the highest quality headshots.

All content ©The APHP 2015 / Except images © individual members as noted. The APHP is a non-profit unincorporated association based in the UK. The APHP name, The APHP logo & 'H Approved' logo are trademarks of The APHP. No reuse or reproduction without express permission. Please note: The APHP assumes no legal responsibility for the choice of photographer made by individuals using this site, nor for contracts for services made between individuals or businesses and photographers. The 'H Approved' logo constitutes an indication that the individual photographer is a member of the APHP, but does not constitute a legal guarantee or endorsement and the APHP accepts no liability for the acts or omissions of its members.